Moafaq Ali portrait

Millennial FEB. 1996

Portfolio — Case Study 2026

Moafaq Ali —
Art director
& senior visual
designer.

Associate Art Director & Digital Artist with over 11 years in advertising and design. I work at the intersection of AI-driven art direction, visual strategy, and motion for high-stakes campaigns.

11+Years

3M+Reached

50+Campaigns

Skills

Visual Design

I translate strategic visions into high-impact visual executions that amplify brand authority — building adaptable, scalable design systems for multi-platform campaigns and immersive digital environments.

Brand Identity

I shape identities from wordmark to full ecosystem — typographic systems, motion signatures, and applied guidelines that let a brand speak with one voice across every touchpoint.

Motion & UI

High-impact motion and interface work that bridges storytelling and business — kinetic identities, launch films, and interface flows built for real production pipelines.

AI Art Direction

AI-enhanced artistry — leveraging generative intelligence to push visual boundaries, transforming detailed prompts into bespoke worlds, from concept to full-scale digital campaign.

Apps

Photoshop

Photoshop

Illustrator

Illustrator

Premiere

Premiere Pro

After Effects

After Effects

Lightroom

Lightroom

InDesign

InDesign

Figma

Figma

Office

MS Office

Scroll

Selected
Works.

A curated set of four flagship engagements — national-scale identities, cultural pavilions, and sports diplomacy.

Selected Works

01 / 04Cultural · Pavilion

EXPO
Osaka

Role

Associate Art Director & Senior Graphic Designer

Art Direction

Shaped the creative identity for main platforms and aligned visual guidelines for stakeholders (Ministry of Culture, Heritage, Fashion, Music, and Asir Authorities).

Execution

Led visual asset production and dynamically adapted designs for live events, seminars, and sessions throughout the Expo.

Impact

Positioned the pavilion as a top destination, attracting over 3 million visitors through an immersive experience inspired by historic Najdi architecture.

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Selected Works

02 / 04Luxury · Editorial

Fashion
Commission

Role

Executive Art Director & Graphic Team Lead

Art Direction

Luxury Visual Strategy: spearheaded the creation of a comprehensive, high-end creative direction for the Commission's digital identity, establishing a premium visual language driven by sophisticated typography and editorial layouts.

Execution

Creative Leadership: orchestrated the development of premium digital assets, leading cross-functional creative teams to ensure absolute brand consistency, refined aesthetics, and elevated motion graphics across all digital touchpoints.

Impact

Redefined the Commission's digital footprint, solidifying a unified, premier global image — and significantly amplified audience connection with an impactful visual narrative showcasing Saudi fashion to the world.

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Selected Works

03 / 04Civic · Sustainability

Green
Riyadh

Role

Executive Art Director & Graphic Team Lead

Art Direction

Spearheaded the creation of a comprehensive, high-end visual strategy and creative direction for the Commission's social media identity, establishing a luxury design framework that seamlessly aligns with the Ministry of Culture's global standards.

Execution

Orchestrated the development of premium digital assets, editorial layouts, and sophisticated motion graphics — leading creative teams to ensure absolute brand consistency and an elevated aesthetic across all digital channels.

Impact

Redefined the Commission's digital footprint, establishing a unified premier brand image that significantly amplified audience engagement and created an impactful visual narrative for the city's greening initiative.

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Selected Works

04 / 04Sports · Bid Book

World Cup
2034

Saudi Arabia — Hosting Higher Authority

Role

Senior Graphic Designer

Art Direction

Spearheaded the core visual identity frameworks for international sports presentations, transforming complex strategic concepts into premium, unified visual directions approved by high-level organizing committees and global delegates.

Execution

Crafted high-end editorial layouts, official bid books, and premium data-heavy infographics, while designing high-impact digital assets and large-scale spatial environment graphics for executive showcases.

Impact

Delivered a flawless visual narrative that captured global attention, solidifying the Kingdom's positioning as a premier destination for world-class sports events through a clean, modern design system.

04

Chapter IIIdentity Systems

Branding
Chapters.

Two full identity books — each crafted from wordmark to applied system. Use arrows or ← → keys to navigate.

Identity — 01

OCTO
Branding

A clean, contemporary wordmark reflecting a modern, minimal identity. Simplicity and confidence with a custom letterform that gives the brand a distinct presence.

← → arrows to navigate

01/06

Identity — 02

Lunas
Branding

Enterprise event registration and management platform that scales to any event size — from registration to badge printing, managed seamlessly.

← → arrows to navigate

01/06

Building visual systems that earn attention — and keep it.

I lead art direction and craft across national campaigns, cultural pavilions, and identity systems. My practice sits between strategy and execution: I concept the direction, then stay in the file until the pixel is right.

Let's create something
worth remembering.

Start a conversation +966 54 288 9784

Thank you
for your time,

I hope you enjoyed the journey.